“The gift that keeps on giving.”
The Main Street Preservation Trust (MSPT) may have officially launched in February 2005, but the vision the MSPT brought to Main Street started long before. It started with a dream. A gift.
Setting the Scene
Near the turn of this century, Main Street in Gloucester sat anchored at its most southern end by a shopping center. Years before, it was awash in activity and bustling with commerce. But by the early 2000’s, this shopping center only boasted a shut down department store, a closed grocery store and a handful of struggling small businesses and restaurants.
It was what we call in downtowns, a white elephant – it had no use, was expensive to maintain, and had become an eye sore. Although the traditional Main Street itself boasted the county government offices, some restaurants, and a few retailers, it too was starting to fear the trend and competition of big box shopping. And because of that, vacancy was on the rise.
During this time, those large big box stores had announced their plans to expand and locate in Gloucester, near Main Street – not even five minutes away.
The late Edwin Joseph and his wife, Adrianne Ryder-Cook Joseph watched all of this unfolding in Gloucester, and became increasingly concerned.
“Why would people come to Main Street to shop at the nice little stores when they could come to Wal-Mart and get everything?” Mrs. Joseph said. “Edwin wanted to try and give the businesses on Main Street the support that they would need to stay alive against the competition of the big box stores.”
Not to mention, a thriving Main Street has much larger implications on an entire community.
“If you are not from Gloucester and you drove down Main Street thinking about a place you might want to move to, you would look at the Main Street” to see if it’s a community that would work for you, Mrs Joseph said. “A thriving Main Street benefits everybody, all 40,000 people who live in Gloucester County.”
So the Josephs turned to that old shopping center. Where most saw a run down shopping center, the Joseph’s saw an opportunity.
In 2003, Mr. Joseph purchased the shopping center (today’s Main Street Center) and proceeded to rehabilitate the property and provide suitable space for a new public library for Gloucester. But more than that, Mr. Joseph created a model for revitalization and support of a Main Street that’s been called one of the most unique in the country.
The Josephs turned their new Main Street Shopping Center into a vehicle that would produce income to be used to enhance and improve Gloucester Main Street for years to come.
How? While it seems complex, it’s actually brilliant in its simplicity.
“I call it the gift that keeps on giving,” said Breck Ingles, a Gloucester native, Main Street businessman, and the Trust’s Chairman for several years during its key growth periods.
The income (rent) from the shopping center is placed into a trust – the Main Street Preservation Trust, founded officially in 2005. The Main Street Preservation Trust then puts forth all profits from the Main Street Center to only benefit Gloucester Main Street through attracting new and additional business to Main Street, enhancing the economic and business environment (funding helps support the Gloucester Main Street Association), preserving historical landmarks in the Courthouse area and promoting civic and cultural activities.
Main Street Today
In the early days of the Main Street Preservation Trust’s operations, Mrs. Joseph said many studies were commissioned to determine the best ways to invest in the Village.
“We wanted to spend the money wisely,” she said.
One study made reference to Main Street being like a smile.
“At the time this particular study was being done, there were a lot of black holes in that smile,” Mrs. Joseph said. “Buildings that weren’t being used, not looking their best. We needed to work on the smile.”
The Main Street Preservation Trust, among other initiatives, continues to invest in facade grants.
“The facade grants have had a huge impact on the beautification of Main Street,” Mrs. Joseph said. “That’s something people can see.”
It’s the smile, if you will.
But you have to keep a smile healthy from the inside out.
“What’s less obvious to the eye is the help to the businesses,” Mrs. Joseph said. “There is no point to having a pretty facade if you don’t have the business operations behind it.”
The Main Street Preservation Trust has and continues to invest heavily in business operations, marketing and positioning consultancy with Main Street businesses.
Now, “Main Street can be really proud of its smile,” Mrs. Joseph said. “It’s looking good and today Main Street is bustling, thriving.”
Read more about “The Re-Birth of an Original Virginia Village” here in our anniversary report celebrating 15 years of service, the gift that makes our Trust possible and the Gloucester Village.
The Main Street Preservation Trust (MSPT) administers Main Street Center and other Trust assets for the benefit of the community of Gloucester, Virginia. Funds generated by the Trust’s assets are intended to be used to attract new and additional business to Main Street in Gloucester by enhancing the economic and business environment, preserving historical landmarks in the Gloucester Court House Village area, and promoting civic and cultural activities. The Main Street Preservation Trust works with the Cook Foundation and is a supporter of the Gloucester Main Street Association. The Main Street Preservation Trust is a 501c4 organization, and as such donations are not tax deductible.