Help make a lasting impact in the place you call home on Small Business Saturday®. Founded by American Express in 2010, it’s a day to celebrate the local businesses that help make your neighborhood great — and anyone can join in, from business owners to shoppers to government officials. This year, Small Business Saturday is Nov 29. No matter who you are, be a part of it.

Small Business Saturday

More than two thousand communities are committing to rally their neighborhoods to celebrate Small Business Saturday this holiday season.

Now in its fifth year, Small Business Saturday (November 29th), held every year on the Saturday following Thanksgiving, was created by American Express in 2010 to support the small businesses that create jobs and boost the economy. Since its inception, Small Business Saturday has served as the ceremonial kickoff to the busy holiday shopping season for independently-owned businesses.

Just as important, it has driven high visibility and appreciation for the unique role that small businesses play in local communities. In 2013, consumers who were aware of Small Business Saturday reported spending $5.7 billion with independent merchants on the day, an increase of 3.6% from the previous year.

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